Jeep: The Iconic Off-Road Brand Built for Adventure and Legacy

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One of the classical and most preferred automobile that Chrysler has ever come up with is a Jeep Family. Most people consider the term ‘jeep’ to be a generic one. These people use it as an un-capitalized term for vehicles that are similar in function and shape to a conventional Jeep Company.

Roads which are depicted to be suitable only for an off-road vehicle are generally defined as a jeep trail. Of all the famous Jeep Company Trails, the most recognized one is the Rubicon Trail. Rubicon Trail is situated near the Lake Tahoe of Nevada. However, Ouray Colorado is recognized to be the ‘Jeep Trail Capital in the World’. Ouray serves to be the Hub to the Mountain Passes like the Imogene Pass, Cinnamon Pass, Engineer Pass and the renowned Black Bear Pass.

The Jeep Vehicles are considered amongst the most recognized of all the automotive brands around the globe. For the past century, Jeep Vehicles has been recognized for its authenticity, mastery, adventure and freedom. These features have become hallmarks for all the different Jeep brands. They have also been basis for its worldwide leadership in 4×4 automobiles. The lineup of Jeep includes recognized names like Grand Cherokee, Commander, Cherokee, Patriot, Wrangler and Compass. Jeep Company has also scooped the honorable gold in the annually organized Green 4×4 awards.

During the early part of 40s, when the hostilities were beginning to get flared up across the Western Europe, US army released the word amongst all the manufacturers of automobiles that the need of the hour for them was to search for a vehicle that is light and reconnaissance for replacing the combination of motorcycles and sidecars. This combination was customarily utilized for advance reconnaissance and messengers.

Willys-Overland, Ford and Bantam were the three automobile companies that were invited for pitching. The response that was received from Willys-Overland was basically the only answer that the US army was looking for. Their proposal met the power specifications provided by US army. Henceforth, Willys-Overland was eventually selected by them.

Very soon after the Jeep Vehicle was incepted into the US army, it was recognized by the officials as a General Purpose Vehicle. It was shortened as “G.P.” and was later given a nickname “Jeep”. Hence that nickname gave birth to a legend. Now after 60 years of glory, the brands associated to Jeep are recognized globally as the symbol of rugged and freedom adventure.

Jeep Brand has also got a galore of concept cars in its kitty. These concept cars have received highest of accolades in the past few years. Names like Jeep Rescue, Jeep Trailhawk, Jeep Gladiator, Jeep Treo and Jeep Hurricane are present in the collection of the concept cars of Jeep.

Jeep Wrangler has been the most productive brand amongst all the others of Jeep Family. It has gone global with most of its models. If you are looking for an off-road vehicle having SUV feature opt for a Jeep brand.

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